Marketing is a pain in my behind. Ask any author out there. Marketing isn’t generally why anyone went into writing. Turns out writing, although a lonely profession, requires lots and lots and lots and lots of networking. Why you ask? Well simple. You are one voice and unless you know millions you will need others help.
In return for others help, it is expected that you would help them. This is the hard part. Obviously not everything out there is going to fit your blog. You have an environment that you worked hard to get. You branded yourself. You branded your blog. So the tough choices are now who and what do you allow on your blog?
I have someone close to me start selling health products. Some are weight loss. Some are general natural vitamins. I really, really want to help him out. It’s hard to make a living making sales. The issue is I don’t blog about health products. I don’t have the audience for this. Well maybe I do? I am not a health expert though and regardless if I attract mom’s attempting to take baby weight off, or some men looking to resemble some of the alphas in romance novels, I don’t really want to brand myself as someone pushing products.
So what about other books and authors? They are all the same right? No not really. Although I like YA books and some science-fiction, most people who read my blog came to me for romance. I want to recommend books that would appeal to those that have come to trust me as a romance author and a romance genre junkie. I want to support as many authors out there, but I have a brand to uphold so I find that I have to say no. It’s hard though. I hate letting people down.
So networking is huge, but be careful about making good choices. It is just as important for you to advertise to the correct target market as it is for you to share pertinent information to your personal network.
(My dog is currently blowing bubbles in her water making it really hard to write a serious post.)
For those starting out, have you picked your niche or are you still finding your way in marketing? For those with experience, do you find it hard to turn away people with the wrong message for your audience? If you have great advice or another blog that has helped you with marketing, please leave that information for others!