The Marketing Craze

statsIt’s been awhile since I wrote about what I’ve learned along the way to publication.  I thought it was time to start again.

If you are reading this, you are already a step ahead of a lot of authors or writers. There are those that think that they are too good to market themselves.  There are the crazy ideas that everyone gets large amounts of marketing from publishers. Well, reality? There is more money out there from the big 6 for marketing, but not all authors are treated equal. And even so, the odds of getting picked up at a big house are small, at least right away.  I know a lot of talented authors that have started as small press and moved to a big house after a few years.  so you might be at a small press for sometime. Or maybe you aren’t anywhere yet, but you want an agent.

Before you hit it big, or even before you get published, it’s great to start creating a platform. Agents love to see a presence established.  Publishers love to see books sell.  Sometimes your first book is too late to start finding social networks to market.

Start to follow authors or writers you like. Start to comment on their blogs.  Become a respectful cyber stalker.  Yes, this is one of those times when stalking is encouraged.  Don’t go too crazy though.

Maybe start your own blog. Maybe start with something you know.  I started my blog about two years before I actually got published, and I started by writing about the mistakes I was making. I met some amazing authors thorough blogging. I actually found my first pub contract through another author’s recommendations.

The moral is, it’s never too early to start getting your name out there.  even if you don’t think you have a lot to offer there are others put there willing to help. So start small and grow from there.

Are there tricks to getting lots of followers and likes? I suppose so, but I don’t know in the end how many payoff. Perhaps some experienced bloggers put there have some advice?

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2 thoughts on “The Marketing Craze

  1. Kelly Hashway (@kellyhashway) says:

    There are tricks to getting more followers but you can’t be sure you’ll keep them. The tricks involve giveaways where people have to follow you to enter. The downside is you can wind up with a lot of unfollows from the people who don’t win. The real followers you want are the ones who actively interact with you. It’s about forming relationships and communicating with people, not massing numbers. At least that’s how I feel.

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