Yesterday I spent time with some friends that discussed the importance of platform building. For small businesses to writers, a lot of marketing lands on the shoulders of the individuals that make up the company.
Since I am gearing my blogs to writers, authors, and fans of books I am focusing on this profession for the remainder of this post. Branding yourself can be the most important thing you ever do especially as a writer. How does one start?
Well if you look up the statistics of what social media has the largest piece in the pie of Social Media you need to get in on Facebook. Start an author OR writer page. If you aren’t published yet don’t worry. It doesn’t hurt to start early. Start to follow agents, authors, and anyone else who might speak on topics of interest to you.
Next, supposedly is Twitter. Now I am behind on this too. I will need to sign up soon, which sounds rather painful since I don’t get twitter yet. But the same rules apply. If you are a known author publicize your account on your web page or blog. If you are a writer, who is still waiting for publication, sign up anyway. Follow people and get yourself out there.
For the above social media examples, make meaningful comments so that people are interested in finding your site.
There are about 10 other forms of Social Media that all share a small piece of the publicity pie; start with the first two and you can branch out later.
The truth is that publishers want to see some kind of platform. Sure everyone wants to see 10,000 followers but anything is better then nothing.
Next, start a blog or webpage. This can be considered your “Home.” WordPress and Blogspot are the two most known for doing so. An author, Carla Laureano, gave me this analogy. You have to be able to direct people to somewhere from everywhere. Meaning, use Twitter and Facebook to drum up visits to your site.
The above ways can all be free. Maybe later I will talk about what you can and should pay for at some point in your career. For now try not to spend more then 10% of your time networking. At some point you need to write.
What do you do for social networking? What have you found are the best ways to drum up a following?